I just read a volume of papers on creativity in museums, visitor experiences, and so forth. Despite the plethora of measurement outcomes for visitors touching pieces, engaging with staff, talking among themselves, voting for their favorites, and so forth, I found no mention of a visitor being asked “what are your needs and wants from this institution.” That is, the papers reflected what professionals determined as an appropriate set of goals and then a set of measures of how well the visitor experience achieved those goals.
The papers reflect the trend that to prioritize the visitor experience is often simply making a decision to value the visitor on an equal or greater level than the object. The museum staff then generate a set of proposals on how this engagement might occur. This approach seems the antithesis of John Cotton Dana’s 1917 mandate in The New Museum to “Learn what aid the community needs: fit the museum to those needs.” Explicit in this mandate is engaging directly with the community to determine those needs.
I had a couple of interesting lessons recently on Dana’s point. I previously posted how an article published on the engagement between the Southwest Memphis community and the C.H. Nash Museum along with printed banners honoring military veterans were highly valued by the community members. In conjunction with faculty from the University of Memphis, this summer our Museum conducted another round of oral history interviews that will be archived at southwestmemphis.com. The important point about these projects is that they resulted from the expressed needs of community members.
I emphasize here that I do not mean to take a holier-than-thou position on our community outreach. I am consistently surprised at which projects resonate with the community. But through experience, I am coming more and more to act on the direct community input at the very start of project development. We then filter the community input through the mandates of our museum mission statement.
This process holds true in my recent collaborations in Hualcayán, Peru. On the PIARA Team, my primary responsibility this summer is beginning the process for the development of a cultural center or museum for the small village of 400, a 2-hour drive on an unpaved road from the next larger community. To that end, I have scoured the literature on small indigenous museums and cultural centers for models and have found very few. One of the better resources is Sustainable Cultural Tourism: Small Scale Solutions by Susan M. Guyette, a rather encyclopedic approach to the concept.
Last year I asked Rebecca Bria, the founder and co-director of PIARA, if the Hualcayán community really wanted a museum or were they really more interested in economic, educational, and health care development. She emphatically responded that through her five-year engagement with the community, they expressed that a museum, a physical structure to showcase their heritage was a primary need. Rebecca’s assessment came through quite clear in the discussion with the Hualcayán teachers I posted about last week. The teachers want a written record of Hualcayán generated.
Another example of meeting a community expressed need came last week in a classroom project with Hualcayán high school students carried out by Karissa Deiter and Hannah McAllister. They adapted the quipu exercise from Archaeologyland for this project. After introducing the importance of artifacts in telling the stories of the past, Karissa and Hannah used quipus as an example of how past societies recorded information. Each student then created their own quipu string that recorded their age, numbers of siblings, and so forth. The project was originally designed so that each student would create their own quipu, yet the teacher and students decided that the individual strings would be tied to a unified class quipu. Minimally, the quipu will live on at the school and ideally will become in “artifact” in the community’s museum set to open on August 2nd. After the quipu demonstration, the history teacher decided that the next project was to develop a timeline of the entire Hualcayán community. To that end Karissa and other members of the PIARA team will lead the high school students on a tour of the archaeological site, the research lab, and more.
As I noted in last week’s post, from the very inception, the in-class presentations developed for this summer in Hualcayán were based on the previously expressed needs of the teachers and community. The PIARA team put together projects that were then modified and further developed on the spot by the community members. Ultimately, the product is tailored to the needs of the visitor/student/community member and not the museum. This approach strikes me as a method that emphasizes a bottom-up method for co-creation.
What are your experiences with this type of co-creation process?